Sentral
Sentral
Role: Designer End to End Year: 2021 Project Length: 5 Months
How do we improve the booking flow to increase our revenue?
Challenge
I sat down with the PMs and developers to understand the current flow and process for booking, it was a nightmare for users. I had a tight deadline of three weeks to rework the booking flow to improve the close rate and have a positive impact on the bottom line within six months.
Role: Designer End to End Year: 2021 Project Length: 5 Months
How do we improve the booking flow to increase our revenue?
Challenge
I sat down with the PMs and developers to understand the current flow and process for booking, it was a nightmare for users. I had a tight deadline of three weeks to rework the booking flow to improve the close rate and have a positive impact on the bottom line within six months.
Role: Designer End to End Year: 2021 Project Length: 5 Months
How do we improve the booking flow to increase our revenue?
Challenge
I sat down with the PMs and developers to understand the current flow and process for booking, it was a nightmare for users. I had a tight deadline of three weeks to rework the booking flow to improve the close rate and have a positive impact on the bottom line within six months.
Outcome
With the launch of the new booking site, booking have increased by 26% with an increase in revenue expected to be higher than any year since Sentral launched in 2019
